Organizing for Action Domain Gaffe
Most of us have heard about the profits that can be made by setting up a Facebook page with a picture of a cute puppy or an injured veteran returning home, and soliciting “likes”. The hook is usually something like “like to support, ignore if you don’t care” or “isn’t he the cutest thing ever?!” Of course, no one wants to be non-supportive of our returning vets, and almost everyone loves a puppy, so hundreds of thousands of likes are accumulated in a matter of days. The money comes when organizations create a corresponding website, change the subject matter to their…
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